Over 17 years ago, I decided this whole fitness thing was for me. And yes, at the beginning, that basically meant I was another guy who loved working out and thought, “I should probably train people.” What I did not know then was how deep this would go. I did not know I would spend the next 17 years and well over $100,000 on continuing education, courses, mentorship, systems, mistakes, retesting, and trying to understand what actually helps people get better. I did not know I would go on to coach thousands of people and run almost 35,000 sessions.
I did not know I would get to coach in so many different environments – serving as a basketball and volleyball strength coach, working with general population adults, building people back from pain, coaching performance, helping endurance athletes, and running just about every type of service you can run in a gym. And I definitely did not know that the more I learned, the nerdier I would get. But that is exactly what happened. Because once you coach that many people, across that many situations, you start to realize really quickly that there is no one-size-fits-all answer. You start asking better questions. Why does one person thrive on something that wrecks somebody else? Why does one cue change everything for one client and do nothing for another? Why do some people stay consistent while others keep restarting? Why do some people get stronger while others just get more inflamed, beat up, and frustrated? That curiosity turned into obsession. I learned from strength coaches.
I learned from the pain world. I learned from the performance world. I was mentored by physical therapists. I kept trying to connect the dots between movement, strength, behavior change, conditioning, pain, longevity, and what actually helps a real person keep going. At the same time, I was building a business. And honestly, there were years where that part was ugly. There was a season where I was working more than ever and still ending my days sleeping on a couch in my gym. A season where I was doing everything I could to grow, but still building debt, stress, anxiety, and pressure faster than momentum. A season where I looked like I was doing all the right things from the outside, but internally I was wearing down. And eventually, I hit a point where I felt broken. The stress had been building for a long time. I had just never really let myself see it. I had always been gritty. I had always pushed through. I had always found a way to keep going. Until I couldn’t. And ironically, one of the reasons I think I stayed afloat as long as I did was because movement had always been my outlet. Strength training had always been the thing that gave me control, direction, and a way to process life. That moment changed a lot for me. I stopped trying to brute-force everything.
I started focusing on the right things. I worked smarter. I searched for balance. And I started trying to rebuild an entire system – of my business and my approach to fitness – to serve myself, my team, and ultimately, my clients. That is really where the deeper passion came from. Not from loving workouts. From wanting to build something better. A system that helps busy, tired, motivated adults move better, get stronger, have more energy, reduce aches and pains, and finally stay consistent long enough to actually change. A system that does not force people into random workouts or one fixed style of training. A system built from thousands of reps, thousands of conversations, thousands of adjustments, and years of learning what works and what does not. That is what Unlimited Training Systems became. Not just a gym. Not just workouts.
A coaching system. A place where detail matters. A place where we coach the person in front of us. A place where strength, movement, conditioning, and long-term sustainability all matter. A place where the goal is not just to help people get through a workout, but to help them build a better way to live. So yes, I am nerdy about this. Very. But that nerdiness came from caring enough to keep looking for better answers. And I’m proud of that.